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Focus group participants should be characterized by homogeneity, but with sufficient variation to allow for contrasting opinions. Homogeneity is most often sought in terms of occupation, social class, educational level, age, education, or family characteristics, and gender (unless interaction across these groups is what is driving the study). washington if you cant remember the last time you saw a teenager reading a book, newspaper or magazine, youre not alone. Teens report reading a book, magazine or newspaper daily for pleasure, while more than 80 percent say they use social media every day, according to research published by the american psychological association. Every year, thousands of people share their opinions about products and services by participating in market research studies and are paid for this interesting, fun and rewarding experience. denison, left, and villa, right, debrief after leading three focus groups with teens and tweens. Still, a few clear trends emerge over several hour-long focus group interviews. fristad organized a focus group of college students at ohio state. The students had all received smartphones when they were 13 or 14. Mini focus group this type of group restricts participants to 4-5 members instead of the usual 6-10. Client-involvement focus group use this group when clients ask you to conduct a focus group and invite those who ask. Participant-moderated focus group one or more participants provisionally take up the role of moderator. a study by harris group found that 72 percent of millennials prefer to spend more money on experiences than on material things. Millennials are moving, but mortgages dont follow millennials. Are using an average of six to nine hours worth of media a day is still astounding, the group says in its report. It shows you that kids spend more time with media and technology than they do with their parents, time in school, or any other thing. psychologists say your teens peer group is important to his development as a person. Find rich environments where your teen can learn from gods word with his peer group. Often that will be a bible-focused youth group, but it also might be a bible study you start in your home, or a conference teens attend together. Nielsen says teens ages 12-17 spent 1 hour4 minutes a day viewing, while those 18-34 spent 1 hour15 minutes. For example, 51 minutes were spent viewing among 35- to-49-year-olds and 30 minutes for 50- to-64-year-olds.